TURNING YOUR BRAND STORY INTO A PIECE OF ART.
Vinessa is a brand designer and illustrator with a passion for architecture and helping small businesses create beautiful visuals. She is both an artist and a designer who wants to show you that you can be different and stand out as a creative in your field, with brilliant ideas, expressed in different ways.
All graphics have been created and provided by Vinessa for the purpose of the case study.
Vinessa had switched her logo several times and had settled on a black and white palette with the justification that it would make her clients' work stand out. This has led to visuals that lacked composition, photography, design elements, and more which didn’t allow her brand to showcase its full essence, and receiving inquiries that were not aligned with her brand values.
After putting everything down about her brand strategy including her positioning, core, and essence, Vinessa took all the research and focused on creating a new brand name, one that would stick, and then started focusing on creating a visual identity based around all her research and incorporating multiple elements from her strategy into them.
Since her brand’s why is built on other people’s growth and success in their uniqueness, Vinessa decided on a new colour palette with rich greens and still stays true to her brand’s personality. She set a creative direction that focuses on creating a sense of balance using opposite characteristics.