The Go Wellness Group is a concept created to combine the importance of taking care of yourself as an individual. This means making sure that both your mental and physical health are in balance within each individual through the benefits that nature has provided and the art of movement and connection.
Visual identity ◇ Logo creation ◇ Brand update ◇ Additional graphics
"Great experience. Lots of collaboration. Answered my needs."
COMBINING MENTAL AND PHYSICAL HEALTH
Crina was looking for visuals that would connect with her target audience and would be easily adaptable into multiple formats for various print marketing materials, event graphics, promotional materials, and campaigns. The goal was to create something cohesive that represented the brand values and has some hidden elements to interest her specific audience.
The final work ended up being an all-around complete visual identity. This included a logo with a requirement of a hidden symbol for the movement, a bright and inspiring colour palette, clean and accessible fonts, and symbols that represent connections, groups, and inner self that could all be used in random patterns for brand visuals on different products, packages, and brand materials.
By focusing on creating something fun with elements that could easily be understood and translated into specific words, we were able to set up a visual identity that drew attention and then kept it through its imperfections.