Is getting a second opinion on your brand worth it?

How important do you think is an outsider's opinion? And yes, I am referring to your brand in this case, not about your dress or makeup.

How important do you think is an outsider's opinion? And yes, I am referring to your brand in this case, not about your dress or makeup. Having someone else tell you what they think and what they see in your brand is important, but how important is it really?

In this article, I want to talk about why you should listen to an outsider's opinion, what to take from it, and what to look for when looking for help on your brand. Because we all want help, even if it's only someone to tell you that your brand is awesome or that graphic is cool.

And the reason I am bringing all of this up is due to personal bias and assumptions. We all make assumptions, even if we don't want to, and sometimes it can be so much easier to guess than it is to actually reach out and ask for help or someone's opinion. Here is why this can hobble you...

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Why opinions are important

We all have a personal bias that has been built up based on our upbringing and history. A lot of it is influenced by outside sources, but we also have a lot of internal factors that have a say in it. I'm not going to go into the psychology or ethical studies regarding bias, that's not my field of expertise, but if you're interested in learning more about how your personal bias can affect you, take a look at this very interesting article with some tips to test yourself.

In the same way you have a personal bias, so do I, so does your ideal client, so do the people that you interact with, and so does everybody else. Here is a quick exercise I want you to do. I want you to grab a piece of paper and pen and I want you to write down the first word that comes to mind when you think of the colour red.

Was it an emotion?