TURNING YOUR BRAND STORY INTO A PIECE OF ART.
Vinessa is a brand designer and illustrator with a passion for architecture and helping small businesses create beautiful visuals. This has led to her varied portfolio and looking to build her own brand strategy.
Please note that all graphics in here have been created and provided by Vinessa for the purpose of the case study. More will be added at her discretion.
Before the course, Vinessa had switched her logo several times. She only worked with a black and white palette up to that point and was not gravitating towards a colour palette with the justification of making her clients' work stand out. As she started to grow as a designer, she decided to invest in positioning herself in the market in order to receive inquiries which aligning with her brand values and goals.
After taking The Brand Framework and using the Brand Naming Guide, Vinessa was able to create a brand strategy that she was then able to utilize to create her new brand name using her market analysis, the brand’s why, goals, archetypes, and TED talks. She was also able to use her strategy to bring some creative direction to her brand and come up with her colour palette, concepts, visual elements, strong typography and a keen attention to details.
- The Brand Framework
The Brand Naming Guide