GO WELLNESS GROUP
COMBINING MENTAL AND PHYSICAL HEALTH.
The Go Wellness Group is a concept created to combine the importance of mental and physical health into one go while also using the benefits of nature and yoga.
Crina was looking for visuals that would connect with her target audience and would be easily adaptable into multiple formats for various print marketing materials, event graphics, promotional materials, and campaigns. The goal was to create something cohesive that represents the brand values and still has enough hidden elements or imperfections to interest her specific audience.
The final work ended up being an all around complete visual identity. This included a logo with a requirement of a hidden symbol for movement, a bright and inspiring colour palette, clean and accessible fonts, and symbols that represent connections, groups, and inner self that could all be used in random patterns for brand visuals on different products, packages, and brand materials.
- Visual identity