BASKETBALL TOURNAMENT AS SHOWN ON XFINITY
The purpose of this project was to create a logo for the 2018 tournament that was to be shown through the xfinity digital cable services. As such, the logo needed to be branded to both the NCAA March Madness tournament and the xfinity brand.
March Madness is an annual single-elimination tournament played each spring in the United States, for college basketball teams from the Division I level of the National Collegiate Athletic Association (NCAA). This tournament is used to determine the national championship.
- Logo creation
Visual identity research
Basic visual identity