WISDOM OF DANCE

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Wisdom of Dance is dedicated to journeys of self-discovery through dancing in conjunction with psychology and occupational therapy. Our aim is to help people build successful relationships with partners, colleagues, friends, and like-minded individuals in dance and in life.

Benny was looking to create an online presence for his new venture through a website where the main focus was planned to be for scheduling and booking sessions. The goal was to take everything he already had in mind and make it available for the public.

THE PROBLEM

THE SOLUTION

What started as a want for an online presence ended up becoming a complete visual identity with the creation of a logo, colour palette, hierarchy, iconography, and full website design. The main focus of the work ended up being on the website by organizing all the provided information and making it more consumable. I also ended up collaborating with a writer that would transform all of Benny's current content into simpler and easier-to-understand text for his new brand and meant to attract his specific target audience.

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