No brand is ever complete without you and your input. No matter what anybody tells you, your involvement is the most important part of creating a brand.
I have a first little exercise I like to give people who are just starting out with their brand, where the focus is to find three people and focus on them. You can find more information about this in my third-tip blog article here.
The idea here is that those three people you chose? Well… you chose them, not me, or anybody else.
Imagine if you hired a brand strategist and let them run on their own. They'll come back eventually with an amazing strategy in place and tell you how to implement it, but if they never talked to you during the process… how do you know that exact same strategy wasn't given to someone else?
Get involved, not only in creating your brand but talking about it!
The one thing I want you to keep in mind here is, it takes time to create a brand. It's not something you start today for tomorrow.
As your business grows and evolves over time, so does your brand. As such, your brand is never finished.
However, creating that base that can help you draw in more clients will help your business grow, which will lead to your brand evolving even more!
It’s a cycle.
Building a strong foundation for your brand always takes time. And the longer you wait? The longer until your brand can start helping you bring in clients.
Let's imagine for a second…
You read my latest blog article or signed up for my newsletter and got a tip about branding today. But instead of taking action now, you decided to either save it for later or just ignore it. Then the following week you remember that there was something about branding somewhere in your mailbox or on a site somewhere, but you don't want to go searching for it.
So, the next month comes around and you start it the exact same way you did the last one. Maybe something you see online will remind you about working on your brand, so you go online and search for what branding is. But then you get distracted because there is so much information out there that it confuses you, or you've found the latest social media trend and want to try that out instead, or a client is hounding you to finish something for them.
And you delay it, yet again. And then something reminds you about branding again but you don't have time for this shit. And the cycle repeats again, and again, and again, and again.
And next thing you know, it's been months since you first heard from me and you're still in the exact same place.
So you think, naah… I don't need a brand, I can figure this out on my own. Or the even worse thought that comes from social media where I got so many people reading my posts. But are they really? Are any of those followers going to become clients? Or are most of them bot accounts, sugar daddies, and people too busy pitching you?
So, you delete a few followers, write another awesome idea, and continue creating content for the ether. And your ideal client? They are out there, buying from your competitors because they don't even know you exist.
So… why wait?
What's stopping you from starting your brand creation process right now? If it's because you don't know where to start, I call bullshit! Here's your first step…
If you haven't already, now's the time to introduce yourself! Reach out to somebody, anybody, and tell them who you are and what you do! You have to take that first step in order to run and you don't need any type of offer or sale to do so!
Now's the time to take that first step! 😀
Reach out and talk to people about you and your passion.
The question I want you to ask yourself now is... what's keeping you from building your brand?
Is it too much work with no visible return on investment? Is it no time to focus on your own business when you're working for your clients? Is it too expensive to get something specific for you? Or are you downloading all the freebies and trying to figure out how they all work together?
Or maybe… you're looking for that final push to get you to sit down and focus?
You want to get your brand on track and working for you. You want to get it out of your head and in front of your ideal clients. You want to be able to hire someone that can save you time not waste it while you're teaching them how to do it or double-check all of their work.
And this is why the biggest secret to building a brand is you. You have to get started, get involved, and get your hands dirty. Take control of your brand.
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