WISDOM OF DANCE
LEARN THE LANGUAGE OF DANCE.
Wisdom of Dance is dedicated to journeys of self-discovery through dancing in conjunction with psychology and occupational therapy. Benny aims to help people build successful relationships with partners, colleagues, friends, family members, and like-minded individuals in dance and in life.
Visual identity ◇ Logo creation ◇ Website creation
Benny was looking to create an online presence and basic visual identity for his new venture through a website where the main focus was to share workshops, events, and lessons through an interactive schedule and allowing clients to book sessions online. The goal was to take everything he already had in mind and make it available for the public.
What started as a want for an online presence ended up becoming a complete visual identity with the creation of a logo, colour palette, hierarchy, and website design. The main focus of the work ended up being on the website by organizing all the provided information and making it more consumable and collaborating with a writer helped transform all content to attract his specific target audience.
This led to receiving sales online and over 20 members coming to the first live workshop, which was minimally advertised on social media with a focus of word-of-mouth to spread the news and through the website itself.