ABOUT ME

HI, I'M KRISTINA.

I'm a brand strategist, designer, and consultant helping female graphic designers, SMMs, web designers, content creators, OBMs, and other DFY service providers like you turn your business ideas into a cohesive brand that attracts your dream clients

I work with strong, independent women who want to learn how to grow and better themselves. Women who will never settle for second best or good enough. Is this you?

WHO IS KRISTINA?

My name is Kristina Konstantinova and I'm a brand strategist, designer, and consultant based in Toronto, Canada on a mission to support women in owning and loving their brands and reaching further than ever before. 

 

With a varied background including graphic and content design, publishing, dancing, editing (and a love of commas), I am able to combine the intricacies of the written word with the simplicity of beautiful graphics based on solid research and strategy to create something truly unique.

 

I have a love for all things minimalistic but encourage women to indulge in their wants.

From becoming a freelancer to starting my own company, I’ve had the pleasure of working with a wide range of clients including independent start-ups and established brands from all over the world. Talking and interacting with different and unique individuals and their stories has only pushed me to encourage others to reach for their dreams like I am.

Kristina Konstantinova, brand strategist

MARIANNE
STOREY COLLECTIVE

"THANK you for your insight. It’s invaluable. You took everything out of my head, most of which I didn’t even communicate to you, and laid it out succinctly… Thank you for being my brand consultant."

Kristina Konstantinova, brand consultant

BEHIND THE NAME…

We all know how powerful a name is. Using your own gives you recognition and using a brand name gives you opportunity. And the story behind a brand name, regardless of what version you go with, is as important as the final result. So, I want to share the reason behind Konstant and New.

My family name is Konstantinova. It can be long and scary to look at, but it is a name I love and don't want to change. I'm also not a fan of correcting the pronunciation for it. So, when I named my brand, I decided to do it based on my family name.

 

When the name is split into three parts, Konstant–i-nova, the last two parts can be directly translated from my native language of Bulgarian to and new. Simple as that. Although a cool play on words, the meaning behind this statement is also part of my brand’s vision by creating something new that can become a constant.

Want help checking your brand name? I have something specifically designed for that.

WHAT I STAND AND STRIVE FOR…

IS ALSO WHAT I LOOK FOR IN MY IDEAL CLIENTS

PERFECTION

We can do better, so why not aim to have as many perfect moments as possible in both our lives and our businesses.

TRANSPARENCY

I tell it like I see it, even if that means we won’t be working together any longer, because the truth is more important.

KNOWLEDGE

I don’t know everything, but what I do know, so will you, and we can learn together to find the best solution for each of us.

INDEPENDENCE

You don’t need me or anybody else to succeed. We’re here for you, but this is your business and you can do it on your own.

COLLABORATION

I want to see my competitors succeed the same way I want to succeed, the same way I want my clients to succeed.

AND CATS...

You will probably hear a lot of stories and see a lot of pictures of my cats everywhere. They are my most trusted employees.

READ MY MOST RECENT BLOG ARTICLES FOR BRANDING INFO, BUSINESS TIPS, INSPIRATIONS, AND IDEAS.