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Build a brand that represents you and works for you to attract your ideal clients. This framework is for unsureunder-valued, and hardworking service providers ready to be heard and seen as experts by the right clients!


Without stopping work for your current clients, questioning yourself and what you already have, or changing your entire business strategy!

The Brand Framework is my signature brand creation course. This framework consists of the different processes and outlines I use with my 1:1 clients, including extra bonuses to get you from start to finish, without missing a step! 

12+ in-depth teaching modules

Lifetime access to course materials

Full access to all course updates

One step away from sharing your value

"The Brand Framework really helps you learn to trust your own creativity, find your voice and develop a distinctive brand that feels authentic to you. Kristina offers great insight into balancing the creative and business side of branding. She has provided some essential tools in this course that have helped push my branding to the next level!"



Not sure who your ideal clients are and how to show them you are the expert for them?


Feeling like you have to offer huge discounts or really low prices in order to get any clients?


Juggling fifty awesome ideas at once to get you new business and not executing any of them?


Working for your clients 24/7 and not leaving any room to grow your business or even hire help?


Being told to stop being such a perfectionist and just get it done and compromising your skills?

Defining your brand can help you overcome all of these and it doesn't have to be hard!



Figure out who you want to work with


Find out what you have in common


Get all of your ideas out of your head

Then, take it one step further and make your brand the perfect option for your ideal clients.


Spending less time trying to figure out how to market your services

Having your dream clients reaching out to work with you, specifically

Focusing on doing what you love, while your brand grows

Getting regular referrals and new clients without looking for them

Getting invited to talks as an expert in your field
Brand strategist, designer, and consultant
avatar of kristina konstantinova, brand strategist, designer, and consultant
When I started this journey, I didn't know what branding was! Before I got into branding, the main thing that was holding me back was myself. And even now, when people ask me how long I've been doing this, I have to stop and think.

Officially, I transitioned to a title with branding in it back at the end of 2019, but I've been doing the strategy work and research behind brands for much longer! And then the pandemic happened right when I wanted to do a rebrand for myself and suddenly, the internet was filled with branding experts!

I started doubting myself and my skills, I was unsure if what I was offering actually worked, and I charged so little that it was embarrassing. I also kept changing my mind on who I wanted to target and work with.

And then one day, I decided to say 
screw it and stopped reading what all the gurus and experts were saying and I did it my way. 

I wrote down all the questions I ask my clients, a to-do list of all the tasks we do together, a checklist of what the final should have, and then I created some templates to fill out to make it easier for myself.

And I got the chance to be my own client. I updated my strategy, did a facelift for my visuals, and I was able to get everything I wanted out of my head and in front of the people I wanted to work with. And it worked!

After two years of see-sawing and being unsure about what I wanted to do, I got my brand strategy done in under three weeks. My visuals took longer because I was having a hard time letting some of them go, but it was worth it. 
The thing is, this rebrand was all about strategy. When I did my brand in the past, it was all about what I liked and assumptions about my market and audience.

This time, it was so much research and information gathering, talking to the people I wanted to work with and breaking my own barriers that kept me from going all out.

And now, every step that I went through is available to you!

Are you ready to build a brand that is made specifically for your ideal clients?



A step-by-step program that teaches you how to get your brand out of your head and in front of your ideal clients.

Do you want to create a brand that will put you in front of your ideal clients?


Module one. Discover your target audience
  • Find out who your target audience is and who, from within, are your ideal clients to work with. 
  • Learn how to attract your ideal clients and set boundaries for the ones you want to avoid.
Module two. Complete a market analysis
  • Discover your competitors in your niche, both direct and indirect, and what their extremes are. 
  • Find out what makes you different and why your ideal clients will want to work with you.
Module three. Prepare your awareness goals
  • Figure out where your ideal clients are hanging out, so you can position yourself in front of them.
  • Set realistic and achievable goals to start and how to grow your brand awareness.

Position your brand


Build your core

Module four. Discover your purpose
  • Explain why you do what you do, beyond the personal reasons, focusing on a passion of yours.
  • Find a global cause that your brand can support and use to connect with your audience.
Module five. Outline your values
  • Learn how your audience has seen you until now and how to alter their perceptions for the future.
  • Figure out your brand’s values and what role they play in both your internal and external brand. 
Module six. Reveal your vision and mission
  • Put your aspirations into words and tangible goals you and your brand can achieve together.
  • Find the steps to help you reach your ultimate goal and how to keep track of your progress.
Module seven. Express your personality
  • Learn what makes your brand human so it is easier for your audience to connect with it.
  • Discover more about your audience’s personality and take actionable steps to connect with them.
Module eight. Find your voice and tone
  • Learn how to speak to your audience, so you can connect with them and they listen to you.
  • Be comfortable talking to your audience during any event, even a global pandemic.
Module nine. Keep track of your language
  • Create a communication style that is unique to you and turn it into a language style guide.
  • Find the words that will get your entire brand message across to your audience.

Define your essence


Create your identity

Module ten. Create your visual identity
  • Get the most important visual aspects of your brand out with your logo, colours, and fonts.
  • Connect each of your decisions to your audience, so you draw them in and convert them to clients.
Module eleven. Add on your elements
  • Choose additional visual elements that represent your brand and make you stand out.
  • Decide how all of your information will be shown, including data, and other visual rules and cues.
Module twelve. Organize your assets
  • Combine your brand strategy and identity into a set of guidelines that you can refer to.
  • Create your goals and steps for growing your brand and modifying it in the future.

Remain authentic to yourself and your business and still reach your ideal clients!

Click to see
how it looks!

"I feel very lucky to have crossed Kristina's path and even luckier to have taken this course. The value you will pay versus the value gained from this course does not match, it completely surpassed it. The course does not skip a beat, Kristina covers every single detail you need to build a strong foundation for your brand and leaves nothing behind. I have gained so much clarity in what I want out of my business and the direction I want to head in. The cherries on top are the one on ones with Kristina. She provided a welcoming and trusting space for open conversation that carried so much value. I have never met a better listener than Kristina, I learned so much from her as much as I did from the course itself."



Lifetime access

That's right. Full access to all course materials, future updates, and any new bonuses and add-ons that come up. Forever!


Video explanations

Tired of reading all the time? Watch and listen to some of the lessons instead and get going with video explanations.


On-page support

If you get stuck, have questions you want answered, or want to say your piece, comment right on the lesson and I will reply.


Google drive files

All exercises are available in Google Drive, allowing you to copy them over for yourself so you will always have access to the files.


Brand Strategy Workbooks

Do you prefer paper and pen when planning? Each module comes with a printable booklet to keep your hand busy and mind active.


Personalized approach

Get 30 min 1:1 call with me to go over any part of your brand and the opportunity to join a group for discussion and peer review.

Upon completion of The Brand Framework, you will have so much more than a functioning and profitable brand! Which is already pretty awesome, right?

You will also have the confidence, knowledge, and ability to grow your brand as your business grows and take it to the next level so you will never have to doubt yourself and under-charge your worth!

Sounds pretty good, right?

But it doesn't stop there!

On top of that, you will also get additional digital products to help you during your brand creation process from help with setting your goals for this course, instructions on how to come up with your brand name, and info on choosing your brand personality!


Goal-setting booklet

Start the course with a goal-setting booklet to help you organize yourself and set deadlines, which you can check over and review!


Brand Naming Guide

Guide and workbook specifically designed to help you get out of the research hole and focus on what is important to your brand name.


Brand Archetypes Bundle

Want more details on the different brand personalities and how to use them? This bundle of 13 booklets has it all!

the brand framework logo

All of the bonuses plus the Framework can be yours for…

6 monthly payments of $97

Or save $85 if you pay in full


You're ready to stop downloading all the freebies and checklists.

You want to make a name for yourself and invest in your future.

You have the time, drive, and motivation to put in the work.

You’re committed to working on your brand and following up with it.

You look at your audience as people you can serve and connect with.

You believe that this is the right time to commit for your business.

You're feeling overwhelmed and it's causing inconsistencies.

You are ready to dig deep into understanding your ideal clients.



You're looking for a quick result or five-minute answer checklist.


You think this is a cheaper alternative to getting a coach or consultant.


You want to just try it out to see if it may work for you or not.


You don't have the motivation to work at your own pace.


You need someone to constantly push you to keep going.


You think you can cut corners and still get the full experience.


You're looking for a get-rich-quick scheme or numbered ROI.


You believe that having a brand will magically solve all your problems.

You want the full experience and to dig deep into understanding your ideal clients.
I know this because others have said the same thing…

12+ in-depth modules with exercises and examples 
On-page support
Lifetime access to all course materials and future updates
Step-by-step video lessons and exercises
Accessible on any of your devices

"I have rebellious tendencies, especially when it comes to my creative ideas. Kristina took this into consideration when developing The Brand Framework. Each step is connected to previous exercises and the brilliance unfolds week after week. 

If you think you can cut corners and still get the full experience, her course is not for you. However, if you are ready to dig deep into understanding your ideal clients, her guidance is crucial. 

The best part of working with Kristina is her direct and inspiring approach.  Our 1 on 1 sessions led to amazing 'a-ha' moments.  I look forward to working with her again in the future!"

And here's the thing… this framework can work for you, regardless of how far you are into your business and brand creation!

Don't believe me? Here are a few tested scenarios

Image by bruce mars of a woman on her phone

You've been doing this for a while

You are busy with clients and work and loving every second of it, but aren't spending any time working on your business.

This is leading to you hiring help that doesn't understand your brand and doesn't always deliver, which ends up leading to even more work on your end to fix it all in order to meet deadlines.

You can use this framework to build your foundations and set guidelines to make sure your brand is growing.
Image by Daniel Thomas of a woman on her laptop

You're trying to grow or pivot to a new area

You know what you're doing and you're doing it because you love it. Unfortunately, sometimes it feels like it doesn't love you back.

You have a hard time connecting with your ideal clients or reaching your true audience, and this leads to you changing who they are with the hope that someone will notice.

You can use this framework to nail down your ideas and start doing what you're meant to be doing: growing.
Image by Thought Catalog of a woman on her laptop

You're starting a new business or idea

You have the passion, the time, and the will to get that new idea out there, but it's overwhelming to try and do everything on your own.

You find yourself struggling with figuring out where to even start. This leads to changing your mind constantly, going back to fix things, and watching dreamily at others' success.

You can use this framework to get started with confidence and without feeling lost or overwhelmed.

"I’ve never worked with anyone that cares more about customer satisfaction than Kristina at Konstant and New. I was quite literally looking for something NEW; to build a new brand and all that that entails: new logo, new website, print materials, signs, etc. I didn’t know where to begin. I had a bunch of ideas scattered all up in my head. Even when I couldn’t quite articulate these ideas effectively, Kristina was patient and supportive, and somehow figured out what I wanted. Kristina not only got me organized, she was able to recommend and prioritize what was needed."

I have answers!

Q. What is the 1:1 call?
As part of this course, you will be able to schedule a 30min call with me to jump on together and talk about your brand or for me to guide you through any steps in the course that you're struggling with. Calls will have to be scheduled in advance, only applicable for 3 months after purchase and based on availability, and you will get a recording, my notes, and any additional resources that may help you out afterwards.

Q. What format are the templates and exercises?
All templates and exercises will be accessible through Google Docs. Meaning, all you need is a Google account to copy the files into your own drive, and then you can go crazy with them! 

Q. How long does it take to complete?
The timing will be open for you to take as long as you want, and with lifetime access that can be a while. However, I want to challenge you to complete everything in 12 weeks .

Q. What if I’ve already done some of this research?
If you’ve done any of your research already, it’s implemented, and working - we’re not going to fix what’s not broken! However, I do suggest going through the exercises to double-check you have all of the final results, as most exercises are interconnected and the results from one can be used in another.

Q. Is it live or recorded?
All of the videos for the lessons are recorded so you can access them at any time and go at your own pace, no need to wait for anybody else, but the calls will be live!

Q. What if I have any questions about the process or exercises?
You can ask questions as comments directly on the individual lessons. This is the fastest way to get your questions answered and others can interact with them too! Or, you can wait until your scheduled call so we can go over anything more specific together.

Q. Can I use this course for multiple brands?
Yep! All you have to do is duplicate everything for each new brand you want to work on!

Q. How long are the videos?
The videos are all short and quick. There are only two that go over the 10min mark, so they are all nice and easily consumable.

Q. How long do I have access to this course?
You will have lifetime access to this course and since it is 100% self-paced training, you can log in and complete it as quickly as you like.

Q. If I no longer want the course, am I entitled to a refund?
Unfortunately, due to the digital nature of this product, refunds are not available, as you will have access to all course materials even if you get removed from the system. However, if you're unsure about anything, let me know and we'll see what we can work out together. 

"Hey Kristina! Am getting started on the course today. It looks really awesome so far. Looks like you put a lot of work into this. I'm stoked....

Only 1 day in and the course already has me thinking all sorts of creative ideas for my brand."

6 monthly payments

USD 97 per month

Use a payment plan for 6 months to cover your costs for lifetime access to The Brand Framework.


USD 497

Save $85 and get lifetime access to The Brand Framework when you pay it all in one go.

Still not sure if The Brand Framework is for you? 

This program is a perfect fit for you, if…

You want to start connecting with your audience on a more personal basis, have regular clients, and get paid your worth.

You're an expert in your field and know how to do your shit, but aren’t sure how to let others know you’re good at it.

You’ve googled branding and spent hours down the internet rabbit hole and are finally ready to get the answers.

You’re hardworking, dedicated, and motivated in your brand to continue working on it on a regular basis.
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