Brand strategist, designer, and consultant
When I started this journey, I didn't know what branding was! Before I got into branding, the main thing that was holding me back was myself. And even now, when people ask me how long I've been doing this, I have to stop and think.
Officially, I transitioned to a title with branding in it back at the end of 2019, but I've been doing the strategy work and research behind brands for much longer! And then the pandemic happened right when I wanted to do a rebrand for myself and suddenly, the internet was filled with branding experts!
I started doubting myself and my skills, I was unsure if what I was offering actually worked, and I charged so little that it was embarrassing. I also kept changing my mind on who I wanted to target and work with.
And then one day, I decided to say screw it and stopped reading what all the gurus and experts were saying and I did it my way.
I wrote down all the questions I ask my clients, a to-do list of all the tasks we do together, a checklist of what the final should have, and then I created some templates to fill out to make it easier for myself.
And I got the chance to be my own client. I updated my strategy, did a facelift for my visuals, and I was able to get everything I wanted out of my head and in front of the people I wanted to work with. And it worked!
After two years of see-sawing and being unsure about what I wanted to do, I got my brand strategy done in under three weeks. My visuals took longer because I was having a hard time letting some of them go, but it was worth it.
The thing is, this rebrand was all about strategy. When I did my brand in the past, it was all about what I liked and assumptions about my market and audience.
This time, it was so much research and information gathering, talking to the people I wanted to work with and breaking my own barriers that kept me from going all out.
And now, every step that I went through is available to you!