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CACAO SOURCE

AN EMERGING SUSTAINABLE CHOCOLATE LANDSCAPE.

Alain d'Aboville

Authors Alain d’Aboville, and Cherrie Lo, are drawing an up to date picture of the whole chocolate landscape. With a particular emphasis on the human side of the product, they tackle every aspect, from farming, varieties, chocolate making and marketing. Alain also ventured into describing the future of chocolate.

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Book design   ◇   Publishing   ◇   Website creation   ◇   Visual identity   ◇   Second language
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The problem...

The project initially started with Alain looking for an elegant book design for his non-fiction book about chocolate and help with self-publishing it through multiple platforms. Eventually, Alain also required a website and a second language variation for both, which meant creating a basic visual identity that would interest his specific audience.

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BEFORE
AFTER

The solution!

I helped Alain by typesetting the book for him and helping him with self-publishing through multiple platforms. Upon book completion, I created a basic visual identity package for him including a logo that can be used as a stamp on the chocolate, a varied colour palette that could be used in parts, font hierarchy connected to the book, and iconography that can be used for the website.

 

This led to a book that was availavle for purchase through multiple platforms, including the website itself, and both the book and website are in two different languages allowing for the content to reach a wider array of target audience.

"...Kristina immediately understood the challenge and she was very pro-active, proposing options and solutions to the inevitable issues arising when designing a visual appearance. I’ve only had extremely positive comments on the design from my readers and I am more than satisfied. Further more, she rapidly set-up an efficient one-page web site to promote and sell the book as well as an appealing logo..."

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